End-user guides:: Creating, testing and evaluating a Mobile Wallet campaign – Emarsys

1. Wallet Campaign tab

To see the list of existing Mobile Wallet campaigns go to Channels > Mobile Wallet > Wallet Campaign tab.
On this tab you can see details of all your Mobile Wallet campaigns listed with their Campaign Name, Template Type, Status, and the date it was Created.

On the Wallet Campaign page, you can:

- View the Wallet Campaign reporting page.
- Edit a Wallet campaign design and custom fields.
- Create a copy (clone) of a Wallet campaign.
- Archive a Wallet campaign.

2. Creating a Mobile Wallet campaign

Click the Create Wallet Campaign to create a new Mobile Wallet campaign.
Select the type of pass you would like to create.

It is not possible to change the type of the already created Mobile Wallet.

3. Campaign settings

3. You can set the design and operating values of the Wallet campaign (front view & back view) using VCE.

4. Test Pass button

4. Use the Test Pass button to test the Wallet campaign by generating a Wallet pass in both platforms.

5. Finish button

5. Use the Finish button to set the state of the Wallet campaign to Ready For Launch when the test fits your needs.

6. Personalization

6. Once the Wallet campaign is launched, it can be added to a parent campaign using relative Personalisation token.

The available parent campaigns are Email, In-app and Web. For more information on the Wallet tokens connections, see Personalization on each channel.

If email is used as a parent campaign, a proper block should be created in VCE editor, that contains the icons of Google Wallet and Apple.

7. Create draft button-Bulk update

7. You can click the Create Draft button to update (in bulk) the Mobile Wallet campaign after it was launched.

In the appearing versioning drop-down you can decide whether to save as draft version, or to save and relaunch it.

You can always go back to revert the changes that were made in the draft version to the original launched one. This option allows you a flexible and continuous content creation.

8. Individual update

The Individual Mobile Wallet Pass update option allows you to update only the personalization token value under a specific condition in the Automation Center's Mobile Wallet node.

Individual: This option is called individual, because it only updates the Mobile Wallet Pass of the contacts who are directly connected to that node.
Update: Update means that the Mobile Wallet Pass on the mobile device will be re-personalized based on the currently launched version of the Mobile Wallet Pass. The content of the Pass is updated only in that case, if any of the personalization token values in the Mobile Wallet campaign changes for the contact.

9. Reporting

After the Wallet campaign has been distributed, you can follow up the behavior and adoption of the Wallet campaign on the Reporting screen. There are separate metrics for iOS and Android.

Generated - The user clicked on the URL of the individual Mobile Pass that was received in the email campaign. For example: Clicked the Add to Google Wallet or the Add to Apple Wallet image and the preview of the individual pass has been shown.
Downloaded - After seeing the preview the user decided to save the individual Mobile Pass to the Mobile Wallet, and clicks the Add button.
Updated - The number of changes made to a downloaded wallet pass. Either mass or individual update counts.
Removed - The user has removed intentionally the individual Mobile Pass from the Mobile Wallet. (This action cannot be done by the marketer.)