End-user guides:: Mobile Engage - In-app messages overview – Emarsys

This article provides you information for setting up In-app campaigns for sending to user groups across multiple mobile platforms and devices.

As a quick reminder, here is the onboarding video about Mobile Engage In-App Messaging:

Enabling In-app

In-app needs to be enabled explicitly for each app. To do so, follow the steps below:

Go to Channels > Mobile Engage > In-app Messages.
Edit the app by clicking on the Details icon (pencil) symbol on the right side.
Click the Enable button under the In-app Messages section.

In-app Messages tab

To navigate to In-app Messages, go to Channels >Mobile Engage > In-app Messages tab. On this tab you can see details of all your In-app messages listed with their Name, Recipient Source, Status, App name, In-app Type, campaign Priority, the date it was Created and last Changed. Filtering/searching features are available, the Show only active messages option will omit all messages that are finished or cancelled from the list.

The icons on the right of each row let you edit translations , jump to the Reporting tab , as well as let you edit , copy , or delete the In-app message.

Status

An In-app message can have one of the following statuses:

In design - Some content or settings are still missing.
Launched - In-app campaign has been launched and it is active.
Paused - The In-app campaign is not displayed to contacts and you can edit its name, content and scheduling settings while the campaign is paused.
Canceled - An already launched campaign has been called off.
Finished - In-app campaign has finished and no longer active.

An already launched in-app message campaign cannot be canceled if it is used by an active Automation Center or Interactions program.

Launched in-app message campaigns can be edited. You can modify the content, scheduling settings and the frequency of updating audience from the segment of an active in-app message, unless the scheduled date was not in the past.

In-app Type

There are 2 possible In-app types, Overlay or Inline.

Overlay - The In-app campaign is displayed over the entire screen and must be interacted with to navigate back to app screen.
Inline - The In-app campaign is displayed in a predefined section of the screen.
On-Event Action - The In-app campaign is not displayed, but it triggers an application event instead.

Priority

The Priority defines the order of which the campaigns are displayed to contacts. When a contact is part of multiple campaign audiences, the result is the campaign with the highest priority is displayed. The highest priority setting is 1.

To adjust the priority setting of a campaign, click on Set Priority. Followed by selecting the campaign, then use the up/down icons to configure the priority level. Once the update is complete, click the Finish Prioritizing button to save the changes.